State Farm. Fan Pass.

State Farm Latino is a huge sponsor of music and fans. In 2013 we created an interactive experience in their Facebook tab to bring fans closer to their artists. The success of the campaign was such that in 2014 we came back with Fan Pass II which consisted in live streaming Prince Royce during an entire day! And of course, it wasn't a random day... it was the day of the Latin Billboards. Check out the case studies!